Augmented Reality (AR) has become one of the most popular technology topics of end-use. If you are still curious what augmented reality (ar) is, touch here to read. The effect of Pokemon Go is enormous. It wouldn't be wrong to say that the technology almost introduced the game to Pokemon Go. We made a light start on this issue. Augmented Reality entered our lives with a game and continues. Gamera's! We prepared the Best Augmented Reality Games article for you, touch here and read;)
Our era is now a mobile era. Today, when mobile devices and smartphones are dominant, another reason for the increase in the use of AR projects and augmented reality applications is, of course, the increased screen resolution, processor capacities and camera qualities of smartphones and tablets.
For this reason, both the cameras and the processor power of the mobile devices must be relatively above a certain limit.
Increased processor, camera and screen resolutions of mobile phones and tablets in the market for the last 2-3 years, augmented reality without application, namely webAR, Augmented Reality (AR) applications published in Google Play and Appstore with supported by Google Augmented Reality Search Results, led to more users.
Of course, the ecosystem and augmented reality projects created by global content and software development agencies such as AR Agency Nsocial have an important contribution.
One of the main reasons for the Augmented Reality (AR) technology to become widespread was to take widespread steps in the consumer electronics market, even though wearable smart glasses and headgear other than mobile devices are not very fast.
As we mentioned in our article, the use of Industrial Augmented Reality, Microsoft has found a significant place especially in the field of industrial use with the HoloLens device it introduced. With the Magic Leap wearable device, users can experience the real Augmented Reality (AR) experience outside of mobile phones / tablets.
The greatest benefit of Augmented Reality (AR) for consumers can be summarized as it enables them to view and make the right decision in all environments with their features before purchasing a product.
Augmented Reality (AR); While walking on an unfamiliar road, we can easily find our direction with the virtual direction arrows and directions that appear on the screen of our mobile device and in front of our eyes, and we can reach our destination without any problems.
Our second example is on Corporate Development, Development and Learning. We talked in depth in our article on Human Resources and Augmented Reality Use Cases, but we summarized it briefly here too. Thanks to AR / Augmented Reality / Augmented Reality applications, especially those working in the industry can learn how to repair and maintain machines, and solve technical problems they encounter for the first time with the help of AR guides.
Employees with Augmented Reality and Gamification also improve their performance by recalling the information they have learned with memorable and entertaining experiences. With Augmented Reality Learning and Institutional Development in industry 4.0 era, you can also improve the work performance of your employees and your organization. Augmented Reality briefly experiences a higher level of perception of reality than people can perceive.
Let's continue with Augmented Reality usage in the Shopping and ar in Retail Industry. Brands use both Augmented Reality Search Results and webAR, which runs via an application-free browser, and Augmented Reality (AR) modules for their existing mobile applications, as it is a method not only for marketing and PR, but also for increasing sales.
IKEA has launched an augmented reality application called IKEA Place, which allows customers to place their products in their own living room or room or office before purchasing. We shared the relevant details in our article on Augmented Reality in the Furniture Industry. Thus, the process that started in the furniture industry has now become applicable for decoration, white goods, electronic home appliances, cars.
In summary, before AR / Augmented Reality / Augmented Reality, consumers could not meet their expectations when they installed the furniture they bought in their real environment, as the consumers completely dreamed and tried to take them to their homes and did not buy them correctly. Or there were problem scenarios such as the dreams and reality did not match, the size of the furniture did not fit or the colors were incompatible with other furniture. Augmented Reality (AR) removed these problems.
Let's use the Augmented Reality in Production, that is, the use of Industrial Augmented Reality>. Augmented Reality (AR) is also used extensively within the manufacturing and Industrial sectors. Employees who can view and learn the solutions of complex technical problems in Augmented Reality (AR) mode at production and maintenance stages can achieve results much faster than traditional methods. Castrol, Boeing, General Electric, Bosch etc. are working with the world's leading industry AR, Augmented Reality technology.
The employee, who sees how to repair the machine with Augmented Reality, can maintain and repair it without wasting time. Or the technical team walking around the building can see the electrical and shut-off pipes behind the walls, intervene instantly, and observe the system in the building instantly with the help of AR glasses or mobile AR application on their phones. Or technicians or engineers tasked with detecting the problem of motor vehicles can see the engine in layers with Augmented Reality technology and master the finest details. Augmented Reality (AR) is also used in various live support systems.
In Augmented Reality technology, it transmits the image you see live to the other user instantly, and shows the points that the user marked on the video to you by using AR feature. For example, when the remote technician points out which switch input is caused by the switch input, you can instantly see the virtual sign and / or icon left by that person on the relevant electrical switch as AR.
Augmented Reality can be used in almost every stage of design and production, from concept to design, from design to production. As it can be placed on the real working environment as augmented reality, assembly examples, quality control information and process steps in engineering, it will be useful as we can take a closer look at the 3D model with all the relevant details in business education or production, using only your mobile phone or tablet.
If we touch on How to use Augmented Reality in Education Sector, education sector is one of the areas that can change rapidly. Augmented Reality (AR) technology is one of the important tools that will enable education to adapt to this change it needs. Starting from primary school to university medical education, Augmented Reality applications started to be used very intensely. Students with Education Augmented Reality applications; They can view the topics they are working in front of their eyes, in their classrooms or homes, and learn more quickly thanks to the interactivity of the content. For example, the movement of the planets in the solar system with AR applications, Augmented Reality Training Cards and / or smart glasses is much more impressive than looking through their pictures or watching their videos from a static book or website.
Medical or veterinary faculty students will no longer need real cadaver samples to study human or animal anatomy with Augmented Reality. Thanks to the 3D or 3D (3D) modeled human or animal anatomy that constitutes the content of Augmented Reality technology, you can see all the body details of living things in any environment they want, examine in detail in different layers from skeletal structures to organs, and even how to perform operations and treatments. Augmented Reality (AR) technology They see and learn with. It is clear that Augmented Reality Trainings are the best way to convey interactive trainings to individuals in an instant and effective way. Most diagrams or other images in textbooks or other text are not very detailed. Especially when it comes to specific educational fields like biology, veterinary medicine, engineering or medicine, having textbooks with augmented reality is perfect for both teachers and students! AR can be used in videos embedded in textbooks, which will be a great advantage when it comes to the student's learning process. Since there is some kind of interaction, it will help them remember easily, not as boring as the traditional reading of the textbook. While doing homework, students can scan specific items of a book and get useful tips from teachers. In this way, communication between the teacher and the student will be more comfortable and easy.
Augmented Reality (AR) for Brands is perhaps the most colorful and most creative industry. The focus today is "Experience Marketing". Nowadays, where brands are competing to reach consumers, Augmented Reality (AR) technology has become one of the most popular topics. We read the news of a brand's AR application almost every day. In addition to using AR features in their own applications, brands also apply to AR ads to attract consumer attention. For example, the Augmented Reality (AR) campaign of Burger King made a big noise. When printed ads of competing brands are scanned with the help of a camera, the Burger King logo is replaced by the ad of the competing brand.
Thanks to the AR filters of Facebook, Snapchat and Instagram, brands found themselves a brand new promotion medium. Thanks to the AR filters and lenses they publish on these platforms, they can promote Augmented Reality ad contents and fun product promotions without downloading any applications to consumers. Michael Kors And Facebook created an Augmented Reality Ad Campaign for example. Augmented Reality campaign enable advertisers to create “try before you buy” ads that allow users to “wear” fashion items to help make purchasing decisions. The fashion giant Michael Kors is the first company to run these types of ads, offering users the chance to try on the latest styles of sunglasses just in time for summer. Facebook’s VP of Product Marketing, Ty Ahmad-Taylor, had this to say: “People now expect a personalized and visually inspiring experience wherever they shop, whether on their phone or in-store.” You can also read our augmented reality and social media article.
Sephora, beauty and cosmetics retailer giant brand created an Modiface Augmented Reality campaign. 3D augmented reality mirror by ModiFace that simulates cosmetics on a user’s face photo-realistically in real-time, with expectations to transform how women shop for cosmetics.
If we talk about Augmented Reality for the Automotive Sector, you can search the car model you are interested in on Google, and move the car to your home lounge or garage or office desk with Google Augmented Reality Search Results.
You can check our automotive Google Augmented Reality Search Results from here.
If we come to the use of augmented reality for the FMCG sector, you can experience the production journeys of your products with augmented reality by offering consumers an experience starting from packaging.
One of the best webAR implementations is here. Please, open your smart phone's camera and scan the QR code below. This will bring you to an enriched and immersive experience.
For the augmented reality in banking experience, banks who want to offer credit offers can offer their credit offers with augmented reality by pouring money into the people's environment, and they can get credit information with call to action buttons!
You can check our Banking Google Augmented Reality Search Results from here.
The user who wants to get a casco offer for augmented reality for insurance can get a casco offer by moving the 3D modeled accident car content to his environment by pressing the call to action buttons. Augmented reality campaigns can also be easily supported in TV or print ads.
We wrote for a long time, we came to the subject we mentioned in the first paragraph, that is, the fun part. Augmented Reality Games are there to color our lives! The most entertaining area using Augmented Reality technology are games, Mobile AR games and apps. PokemonGo became one of the first Augmented Reality games popular in the world. On the other hand, inspired by the success of the game industry PokemonGo, they either design mobile games according to a game mechanic that includes a completely AR experience, or they focus on the ability to view the content within the game from AR mode, albeit limited. Popular games / movies like Jurassic Park Alive¸ Ghost Busters, The Walking Dead Our World have just released games they've built on the Augmented Reality (AR) experience. The biggest expected Augmented Reality games will be Harry Potter Wizards Unite and Minecraft AR.
You can touch and see the best augmented reality campaigns on our article.
In summary; Augmented Reality (AR) allows consumers to visualize products and own or experience the product before purchasing. As Augmented Reality technology gets closer to reality, marketing and education savings increase, while business practices expand. Thus, brands use augmented reality technology to increase their sales and market shares. Unlike VR, AR basically doesn't require equipment beyond the smartphone. It also allows users to stay in their own environment or reality. Augmented reality enables objects and images created with 3D realistic modeling almost as real as possible to be viewed in the real world using a smartphone, tablet or AR glasses.