what is augmented reality? ar agency nsocial explains. augmented reality company nsocial shares it's experience.

what is augmented reality? what is ar?

Augmented reality (AR) is one of the biggest technology trends right now, and it’s only going to get bigger as AR ready smartphones and other devices become more accessible around the world. Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory AR let us see the real-life environment right in front of us—trees swaying in the park, dogs chasing balls, kids playing soccer—with a digital augmentation overlaid on it. For example, a pterodactyl might be seen landing in the trees, the dogs could be mingling with their cartoon counterparts, and the kids could be seen kicking past an alien spacecraft on their way to score a goal.

AR can be defined as a system that fulfills three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects. With advances in AR technology, these examples are not that different from what might already be available for your smartphone. Augmented reality is, in fact, readily available and being used in a myriad of ways including as Snapchat lenses, in apps that help you find your car in a crowded parking lot, and in variety of shopping apps that let you try on clothes without even leaving home.

virtual reality vs augmented reality. difference between vr and ar?

Virtual Reality and Augmented Reality are two sides of the same coin. You could think of Augmented Reality as VR with one foot in the real world: Augmented Reality simulates artificial objects in the real environment; Virtual Reality creates an artificial environment to inhabit. In Augmented Reality, the computer uses sensors and algorithms to determine the position and orientation of a camera. AR technology then renders the 3D graphics as they would appear from the viewpoint of the camera, superimposing the computer-generated images over a user’s view of the real world. In Virtual Reality, the computer uses similar sensors and math. However, rather than locating a real camera within a physical environment, the position of the user’s eyes are located within the simulated environment. If the user’s head turns, the graphics react accordingly. Rather than compositing virtual objects and a real scene, VR technology creates a convincing, interactive world for the user.

augmented reality marketing

Augmented reality has led to the development of augmented reality applications, allowing users to experience products, visualize them, what they encounter when they buy, or experience a service.

AR maximizes computer-generated images according to reality, thus creating a unified look that strengthens the real world. AR applications range from interactive maps and virtual showrooms to multiplayer collisions. While more and more ARKit apps are available on Apple's iOS, ARCore on Android will be the future of AR.

Augmented reality is one of the most popular technologies of the last period. HubSpot has ranked the top 10 of the current mobile augmented reality applications. Since the release of Pokemon Go, there has been a 300% increase in the number of downloads of mobile augmented reality apps. Demand and investment in this technology has increased as the augmented reality has improved, costs have been reduced and application areas specific to the branches of business have been developed.

We've made a compilation of the best Augmented Reality apps you can find for iOS or Android phones.

augmented reality education

Augmented reality for next-level learning. AR has the potential to change the location and timing of studying, to introduce new and additional ways and methods. education sector is one of the areas that can change rapidly. Augmented Reality (AR) technology is one of the important tools that will enable education to adapt to this change it needs. Capabilities of Augmented Reality technology may make classes more engaging and information more apprehendable. Starting from primary school to university medical education, Augmented Reality applications started to be used intensely. Students with Education Augmented Reality applications; They can view the topics they are working in front of their eyes, in their classrooms or homes, and learn more quickly thanks to the interactivity of the content. For example, the motion of the planets in the solar system is much more impressive than the AR applications and smart glasses you see in your environment, from a static book or website, by looking at their pictures or by watching their videos. Augmented reality in education will soon affect the conventional learning process. we have detailed 2 articles here about how to use ar in educationand how to use augmented reality in education.

what is webAR?

WebAR is exactly like augmented reality as you know it. Except it can be accessed directly from a mobile browser. No app, no downloads. Just a single click away. WebAR is on the rise, thanks to the biggest obstacle facing app-based AR. Augmented Reality recently provided the AR experience only through applications installed on mobile devices. Until WebAR browser-based augmented reality technology comes into our lives! WebAR refers to augmented reality experiences that are accessed through a web browser rather than an app. This means all you need is your smartphone or tablet and an internet connection, without having to download an app directly onto your phone. the webAR; It is the technology that we carry your products or services of Augmented Reality and Virtual Reality technologies modeled in 3D and 360 degrees via web-based browsers with camera activation without any application, to the environment of your customers or potential customers. Of course, webAR works by nature in mobile searches. Technology is actually logically simple. the webAR works within the combination of; Augmented Reality (AR), augmented reality words. Augmented reality has existed for a while now. However for the first time, it is now possible to utilize AR in browsers. New smartphone technology is allowing us to activate and deliver augmented realty experiences directly through website. we have detailed articles about webAR and webAR live data.

we have developed new project with augmented reality for live traffic data. this is useful for the smart cities and smart public transportaion. We namded our product as webAR live traffic traffic data.

Google Augmented Reality Search Results and Shopping Experience

Google is starting to show search results with augmented reality. At the Google I / O conference, it was announced that augmented reality models were added to Google search results along with Chrome 81. We have mentioned in detail in our article about Google Augmented Reality Search Results, if you missed you can read it. This technology is both similar and unlike webAR.

It means that you can experience enriched and experience reality without downloading any Augmented Reality (AR / Augmented Reality) application to your smart devices using only the camera that supports ARkit for your smart device using IOS operating system and ARcore for your smart device using Android operating system! We can easily say that a new era has begun for advertisers.

When you search for the product you want to buy from your mobile device, your smartphone, the product you want to buy will be presented in three dimensions. You can examine the product you are looking for shopping in three dimensions as if it were real. you can find more details about google augmented reality search results from here.

Using a smartphone, users who list search results can see a 3D model and place it in their phones' cameras / surface finders and physical areas. New AR features will be available in search results that allow users to view and interact with 3D objects. And these features use a combination of camera, computer vision, and AR (Augmented Reality) to place information and content in the physical environment of the person.

Augmented Reality is at the center of the online shopping and retail industry. When we focus on augmented reality in retail, we can see Amazon, IKEA, Sephora, Houzz, GAP, Loreal, etc., operating on many global scale, have added AR feature to their applications one after the other. Using the Augmented Reality technology, Brands aim to offer their customers a different value proposition that they cannot provide in their current online & offline shopping experience.


Augmented Reality in E-commerce

With the new feature of Google, it will be possible to see the object in real life. It is possible to say that augmented reality models are quite remarkable especially for e-commerce. You will be able to see the product you plan to purchase in your closet or on you. In this way, the shopping experience will become both easier and more personal.

Considering that you can easily switch from a search term on Google search to an AR experience, it's remarkable and pretty cool. In your search word, you can examine your result as a 3D object on your screen or overlay it on the camera stream, allowing you to “see” the object in the real world, or rather experience it. For example; If you are looking at the shopping results, you can preview a piece of clothing with your existing wardrobe.

Using a smartphone, users who list search results can see a 3D model and place it in their phones' cameras and physical areas. For example, retailer Wayfair uses AR in his app to allow shoppers to see what furniture will look like in their home.

what does one of the top ar companies do? what does ar company nsocial do?

the augmented reality agency, the ar agency or ar company, provides an unforgettable experience for brands and consumers, the brand; the project that they wants to communicate with is engraved with the metamorphosis marketing method to keep in mind the customers and potential customers. this causes the consumer to create positive perceptions such as reassuring, innovative, creative and technological.

we can answer the question of what is augmented reality, as the reflection of the shape displayed on the cameras of your smart devices or any object as information, content, questionnaire or visuals such as photographs, pictures, as an increased reflection on the screen. In other words, through the screen of the device in your palms, you will see a moment that is not real life coming true.

today, brands or institutions; working with the augmented reality company, who delivers their products / services to thier target audiences with AR experience. brands naturally prefer agencies that differentiated from rivals with their experiences as an ar agency selection.

which points makes ar agency nsocial differentiated?

2012 born Nsocial, is a global enriched experimental ar agency who is operating in Lithuania, Czech Republic, Turkey, Uzbekistan, Qatar, Saudi Arabia, Turkish Republic of Northern Cyprus. As augmented reality agency and ar company, we develop ar softwares and create ar contents for webAR, google augmented reality search results, ar live traffic data and ar app development in sectors such as Construction and Real Estate, Tourism, Sports, Municipalities and Official Institutions, Factory, Production, Education, Marketing, Retail, Logistics, Energy.

The difference of Augmented Reality Agency Nsocial is the unique combination of creativity and brand stories. On the one hand, while the messages given with the history of your brand or product are supported, on the other hand, we differentiate your product or service with the content and AR Software we produce. In short, we create a WoW effect on your target audience. as a summary, augmeted reality company nsocial enriches the experience.

For example, for Susiskiemo Paslaugos, Lithuania's passenger administration, by scanning the city card, Interactive City Card Augmented, showing which bus line, how many minutes passengers will go to any destination, the estimated travel time, the time to arrive at the stop where the bus they will take. We implemented our Reality project. In addition, passengers who have a balance on their city card can load their cards as well as see their 24-hour bus lines and schedules via the application.

ladies. gents. thanx for reading our ar story and how we do it all with all inhouse crew. if you are searching for ar compaines for your projects, nsocial is one of the best ar company. drop us an e-mail.