augmented reality for brands.

how brands use augmented reality

Augmented Reality (AR) for Brands is perhaps the most colorful and most competitive industry. The focus today is "Experience Marketing". Nowadays, when brands are in competition to reach consumers, Augmented Reality (AR) technology has become one of the most popular topics. We read the news of a brand's AR application almost every day. In addition to using AR features in their own applications, brands also apply to AR ads to attract consumer attention. For example, the Augmented Reality (AR) campaign of Burger King made a big noise. When printed ads of competing brands are scanned with the help of a camera within the application, the Burger King logo is replaced by the ad of the competing brand. Thanks to the AR filters of Facebook, Snapchat and Instagram, brands found themselves a brand new promotion medium. Thanks to the AR filters and lenses they publish on these platforms, they can promote Augmented Reality ad contents and fun product promotions without downloading any applications to consumers.

If we talk about Augmented Reality for the Automotive Sector, you can search the car model you are interested in on Google with Google Augmented Reality Search Results, you can move the car to your home salon or garage or office desk, you can send a test driving form or you can see different color alternatives of the vehicles by using webAR.

For example, click on our link that works on Google Augmented Reality search results technology, which is application-free, browser-based and works on Google search results that we have developed for the automotive industry.

Or, if we come to the use of augmented reality for the FMCG industry, you can experience the production journeys of your products with augmented reality. Or, for the banking augmented reality experience, banks that want to offer credit offers can offer their credit offers with augmented reality by raising money to people's environment, and they can get credit information with call to action buttons! Or the user who wants to get a casco offer for augmented reality for insurance can get a casco offer by moving the 3D modeled accident car content to his environment when he makes a Google search and pressing the call to action buttons. Augmented reality campaigns can also be easily supported in TV or print ads. For these products, we can suggest you to have a coffee with ar Agency Nsocial.

Smart Cities and Augmented Reality need to be considered as destination marketing. The answer to why we go to cities and countries is very simple. Experience! In other words, cities and countries are centers of attraction and they market their experiences to us. There are 2 critical dynamics in destination marketing and experience marketing. Experience Before Travel and Experience During Travel. Both Virtual Reality (VR) and Augmented Reality (AR) technology can be used for both experiences. However, the most important point here is the Pre-Travel Experience, while first creating perception and then transforming it into performance, The Experience During Travel is an already experienced experience, namely direct performance. While Augmented Reality Usage in the Pre-Travel Experience can be supported by webAR or Google Augmented Reality Search Results, the augmented reality experience during travel can continue with the augmented reality experience of historical buildings, sculptures or navigation. Or it provides an augmented reality experience where you can see live traffic data, number of stops, travel time of public transportation vehicles such as buses and trains with the cards of smart cities. We leave our video below for live traffic data.

In summary; Augmented Reality (AR) allows consumers to visualize products and have or experience the product before purchasing. As Augmented Reality technology gets closer to reality, marketing and education savings increase, while business practices expand. Thus, brands use augmented reality technology to increase their sales and market shares. Unlike VR, AR basically doesn't require equipment beyond the smartphone. It also allows users to stay in their own environment or reality. Augmented reality enables objects and images created with almost realistic 3D modeling to be displayed in the real world using a smartphone, tablet or AR glasses.