Examples of using augmented reality technology in different sectors are increasing day by day. Thanks to ARKit and ARcore, it is becoming common to develop projects and applications that offer AR, augmented reality experience. Augmented Reality, Augmented Reality, can open up revolutionary innovations in the automotive industry, although it affects all sectors that touch the user. Here we will talk about both augmented reality automotive marketing and augmented reality automotive technology. Augmented reality provides an interactive shopping experience for customers. That's why brands are working on interactive augmented reality technologies to suit consumer needs. Automotive companies are making big investments to get themselves one step ahead in the marketing method. Audi offers a new alternative to passive TV commercials. In advertisements made with AR technology, it allows users to see what they want from four Quattro models in their own homes. Therefore, car reviews can be made inside the house without going to the dealer. In addition to Nsocial's tool for automotive sector; virtual showroom feature, it is aimed to create a test track in the future by creating a virtual track.
For example, click on our link that works on Google Augmented Reality search results technology, which is application-free, browser-based and works on Google search results that we have developed for the automotive industry. Now we are starting to imagine you step by step.
With the latest Augmented Reality product, Ferrari offers its customers the opportunity to customize their vehicles during sales and see their results in 3D. In this way, customers can choose the models, colors and accessories and see the latest version of their vehicles and buy them.
ARKit applications are expected to drastically change not only automobile sales but also in-car infotainment systems in the long run. These systems, which are expected to reach a billion dollar volume with the rise of connected vehicles, can open a new page for AR applications. On the other hand, automotive manufacturers have already started investing in alternative realities, from BMW who agreed with HTC to Volvo working with Microsoft HoloLens.
Using the ARKit that comes with Apple iOS 11, Mercedes reveals an example of this with the C Coupe 3D model. With its interactive interior design and changeable color options, the application, which makes the user feel like trying the car in a showroom, works exactly like a virtual showroom. Details such as walking around the model, controlling inside and outside from all angles are an indication of how much this application can be improved.
Another firm that attempts to use the power of Augmented Reality world is FIAT. Thanks to Augmented Reality, customers will be able to see their vehicle in the real world environment and customize their vehicles by changing options.
We have already mentioned above that the augmented reality should not be considered for sale only in the automotive industry. In 2015, Hyundai offers its users a user manual with AR (augmented reality) with the application it released for only 1 model. With this application, this application can transfer all user-related operations from the vehicle to the tire change in 3 dimensions.
In the current situation, the customer who goes to the car gallery can only see the models currently available in the gallery, and for the models that are not present, they have to settle for the photograph in the brochure or on the computer screen. When he wants to make his car a special color or change the interior trim, he cannot imagine if the result in his mind will be the same as the result from the factory. However, with an application enriched with augmented reality, the final version of the vehicle can be shown to the customer after all the privatizations during the sale, and it can be guaranteed to be exactly what he wants when the customer pays for the product. In addition, this kind of application will enable the sellers, who cannot hold every model of each brand, to offer more products to their customers. 4.0 The industry also achieved a first in Turkey's Automotive Technology Research and Development Center (OTAM), it launched its test cycle with augmented reality technology. With the technology that allows the automotive companies it serves to coordinate between R&D, multiple authorized company users are connected to OTAM's test official at the same time, thereby following up the processes and reducing time loss and costs.
The Automotive Technologies Research and Development Center (OTAM) launched the test cycle with augmented reality technology by breaking new ground. The “Augmented Reality Platform”, which enables the company representatives it serves to connect to the official within the body of OTAM at the same time, from the screen sharing to the drawing, from correspondence to the information, increases the customer satisfaction by reducing both time loss and costs. By connecting to the smart glasses or smart phone of the technician performing the test, users can monitor all stages of the parts, such as test, control and inspection, via remote interaction. Automotive companies may want to follow the process on site and intervene while performing their tests. This also Turkey's different locations in customers located or Romania, France, Italy and or arriving at customers' facilities located in countries such as England and augmented reality technology came as a virtual means to live a waste of time-cost.
If you want to discuss the details of your project with the augmented reality agency Nsocial, that draws attention with it's giant references and innovative projects in the automotive industry.