augmented reality has emerged as an innovative tool that allows brands to interact with consumers on their mobile devices. AR creates a new digital experience that enriches the relationship between consumer and brand and can be used in any location.
Augmented reality marketing and retail are fairly new, although we can see the significant growth of successful campaigns over the recent years.
Integration of augmented reality in marketing efforts aims to build consumer relationship, boost sales and add value to the shopper experience. Retailers are getting a chance to attract their target audience by means multiple traditional and non-traditional interactions.
Retailers have traditionally relied on print advertising campaigns or other media to promote products. Being divided in the past, print, media and in-store marketing efforts are merged today into the comprehensive consumer experience via augmented reality.
The examples listed below talk for themselves. We anticipate new impressive campaigns in augmented reality retail and believe it will soon become a crucial tool in the marketing technology set.
Lets customers “try” before they buy with a 3D product preview. The product demonstration may not be as high pressure as a pitch situation, but it is still a selling opportunity. An AR experience can make an engaging alternative in situations when it is impossible to demonstrate a real product.
Enhances brand recognition.Gamification added to the physical products helps to engage customers with a product and works as an incentive to a quicker purchase.
Visualizes product catalogs. The “projected” catalog items give a customer a real-time, scale view of what the product would look like in her place.
Gamification. Marketing campaigns for increasing visitor interaction, discounts and much more!
Combines traditional retail experience and ecommerce.The creation of virtual retail stores of any size makes it possible to stay closer to the customers with no inventory costs and long lines.
Brings customers inside a store. AR-enabled store windows entertain potential customers and make them wonder what is inside.
Improves conversion rates and reduces returns for clothing stores: Virtual fitting room.
Displays additional information about products shown, enriches shopping experience. Anything from nutritional information to a virtual coupon that customers can redeem at checkout can be incorporated with augmented reality.
Retail is an attractive field to explore augmented reality because the results can be seen in real figures, with live feedback from the customers and viral exposure due to its novelty. You can also read our another article from here.If you want to meet with augmented reality agency Nsocial, that creates many smart retail solutions augmented reality applications and creates augmented reality projects in retail globally, just send an email.