Gamification, as a 21st-century UX phenomenon, is a powerful tool for designers to drive user engagement for several reasons. Gamification is adding game mechanics into nongame environments, like a website, online community, learning management system or business’ intranet to increase participation. Gamification is a technique where designers insert gameplay elements in non-gaming settings so as to enhance user engagement with a product or service. By weaving suitably fun features such as leaderboards and badges into an existing system, designers tap users’ intrinsic motivations so they enjoy using it. The goal of gamification is to engage with consumers, employees and partners to inspire collaborate, share and interact.
Gamification in corporate training implies the introduction of games into corporate training. These games, of course, are meant to fulfill different purposes including:
* Make learning fun and easy
* Improve learning and increase prodcutivity and for sure RoI
* Make lessons/concepts easy to remember
* Encourage teamwork
* Develop interest
* Ice Breaking
For example, incorporating games that are solely meant for entertainment purposes and don’t have specific benefits will do nothing but divert the attention of trainees for a while. Gamification in corporate training has also proven to yield better task completion rates and increased chances of practical usage and application of learning at work if executed correctly. As with all other techniques, the effect can be the exact opposite if the execution of this idea is not well planned. A successful plan for gamification in corporate training must be able to:
* Grab the attention of learners
* Retain attention
* Connect the learners with the trainers and the topic of training in a meaningful manner
* Compel learners to take challenges
* Offer feedback and highlight the areas for improvement
* Inculcate a sense of accomplishment and appreciation while discouraging conflict
Main aim is influencing business results. the major benefit you get by gamifying corporate training with games is that it encourages learner engagement and deliver a learning experience that lasts.When people participate and engage with your gamification initiative, they learn the best way to interact with your business, your products, your services and your brand. The business value of gamification doesn’t end with the participant. Engagement with game mechanics provides insightful data that can help influence marketing campaigns, platform utilization and performance goals. Every employee or customer interaction gives a better sense of where a participant is spending their time and what activities drive interest.
gamification strategy for internal employees may focus on the goal to increase engagement and retention. Gamification provides a sustainable foundation for employee engagement by appealing to powerful intrinsic motivators that all humans share, including autonomy, mastery, purpose and social interaction. Measurable results are a key benefit to gamification in the workplace. Gamification provides data and reporting to help you see what’s working for your employees and where you need to adjust.
Regardless of their age, most learners are motivated by rewards and recognition. However, these rewards may vary, depending on the age of the learners. For adult learners from the corporate world, monetary gains and public appreciation are suitable motivators. Depending on which rewards you include, remember that both these factors are an integral part of the idea of gamification in corporate training. This is where traditional classroom training and gamified corporate training differ. Without rewards and learning, gamified corporate training will be of no good. Apart from this major difference between the two types of training, gamified training outshines conventional approaches because of it:
* Stimulates necessary behavioral changes
* Develops a sense of accomplishment
* Summons healthy competition
* Improves learning and engagement
* While gamification in corporate training can be more expensive than conventional training and need a relatively long lead time, their learning gains also surpass those that are made with conventional training. So, if you are thinking about whether or not gamified corporate training has learning gains, the answer is an absolute YES! Moreover, the return that you get upon investing in gamification is also much higher. This is chiefly because gamified training influences a better ability for learners to recall, retain, and make practical use of what is learned.
A well-known benefit of gamified corporate training is that it makes training sessions interesting and fun for the participants. However, gamification offers several others benefits:
* Improved teamwork and collaboration
* Increased employee motivation due to the fun element in training as well the rewards and recognition
* Superior chances of long-term retention
* Better learning
* The ability to measure the progress of learners through defined learning objectives
Today, gamified corporate training is being used in almost all departments and in numerous areas of varying industries. Common areas that employees today are being trained in through this technique today include:
* Professional skills
* Product knowledge
* Workplace etiquettes
* Machine operation
* Customer handling
* Sales and marketing in gamification
* Quality assurance
* Job simulation
* Soft skills
As a vr company nsocial creates gamification experiences by using virtual reality. you can check how vr used in corporate learning and human resources as a gamification tool from here. also augmented reality is a good tool for gamification. as an ar company nsocial, we wrote details about ar in gamification in here. interested for projects? drop an email!