virtual reality marketing campaigns are memorable, experimental and integrates digital to physical. once you hear the campaign, it's ok. when you both hear and watch it it's much better. combining experience the product / service / brand within the combination of watching and hearing, creates unforgettable, experimental and immersive perception through on your customers or potential customers as target audience. VR & AR are already impacting many sectors and departments. vr in sales and marketing, vr in training, vr in education, vr in health and entertainment. The future is approaching fast, so start your journey here. We've done extensive research to find some of the best Virtual Reality marketing campaigns out there. Prepare to be entertained! Maybe you will be inspired to use VR as a marketing tool in the future! Inspiration, engagement, impact – just some of the reasons why the world’s leading brands are creating amazing VR marketing experiences. for deeper look about best vr marketing campaigns here. Immersive technologies increase user engagement. They offer better ways for audiences to interact with your products, services and brand. Turning passive observers into active contributors results in greater attention, deeper emotional connections and improved memory retention. Ultimately they can transform behaviours.
are you looking for immersive and inspiring vr marketing campaings? So here are some more amazing virtual reality marketing case studies to get your creative juices flowing!
virtual reality marketing campaigns are memorable, experimental and integrates digital to physical. once you hear the campaign, it's ok. when you both hear and watch it it's much better. combining experience the product / service / brand within the combination of watching and hearing, creates unforgettable, experimental and immersive perception through on your customers or potential customers as target audience. VR & AR are already impacting in vr in sales and marketing. The future is approaching fast, so start your journey here. We've done extensive research to find some of the best Virtual Reality marketing campaigns out there. Prepare to be entertained! Maybe you will be inspired to use VR as a marketing tool in the future! Inspiration, engagement, impact – just some of the reasons why the world’s leading brands are creating amazing VR marketing experiences. for deeper look about best vr marketing campaigns here. Immersive technologies increase user engagement. They offer better ways for audiences to interact with your products, services and brand. Turning passive observers into active contributors results in greater attention, deeper emotional connections and improved memory retention. Ultimately they can transform behaviours.
VR Airways Marketing Campaign: All Nippon Airways / The Room
This is a very innovative and practical marketing tool for ANA, as not everyone can take a plane journey to experience the new cabin elements. Letting users experience features of the seating through VR is quick, effective and most importantly, memorable.
VR is popularly being used by the aviation industry and All Nippon Airways (ANA) joined the trend. To help market their 777-300ER cabins, we, at Mbryonic worked with Acumen to create a virtual reality tour of ‘The Room’, ANA’s new business class cabin.
It’s been rolled out at global launch events for press and industry in Tokyo and London, where attendees can virtually enter one of the largest business class seating environments in the world and experience the unique features and comfort of the cabin first hand. Users wearing the headset find themselves in ANA’s futuristic holodeck in front of a 777 aircraft. They are then transported into the business class cabin where they are able to experience the new seat’s features focused around the themes of work, meals and relaxation. Headset-wearers can open and close cabin doors, order food, change lighting conditions and watch an inflight movie.
Dreamcity Boulevard tashkent city vr real estate marketing. 360 video real estate marketing.
Uzbekistan's 1st VR video in real estate marketing. project is the perfect combination of 3d modeling, 360 video production and real estate marketing. supported with Russian and English languages and offline vr player, project prepared for UZbuilt 2019 fair in Tashkent. Dreamcity Development is the leading real estate and construction company of Uzbekistan and developing many projects in the country. Why did we combined 3d models of the project with 360 video? Because project was not completed in real. But for demand collecting on the fair and sales offices, we integrated 3d modelling vr video to the 360 degree real production.
DreamCity Development, the largest construction and real estate company of the country operating in Uzbekistan, combines 360 degree 3D Modeling, 360 degree 3D Animation, VR Gamification, Virtual Reality Gamification, 360 degree video shooting content production and software technologies in its uncompleted project. By using Virtual Reality (VR) technology in sales operations, it can experience and sell the real estate they want to buy to their investors / potential investors in fairs, sales offices, foreign marketing activities, websites, social media marketing, digital marketing activities.
We wanted to implement Virtual Reality Technology in the Construction Sector as an innovative, interactive, and effective marketing method with effective marketing. With our VR software, we first selected potential buyers the type of flats they were interested in.
Our software is a software that does not require an internet connection, takes the content from the phone itself and brings the gamification and user experience to the top. Since it does not require an internet connection, we have our 8K resolution contents watched without any pixel loss.
Afterwards, by integrating 360 degree video, 360 degree photography and 360 degree virtual tour technologies, we integrated the contents we created into our software, allowing you to choose the room and facility you want to watch.
here is the case video of the project in Uzbuilt fair.
Experience Žalgiris Yourself!
we created 360 ° video content series for Žalgiris Kaunas, the most important basketball club of Lithuania and Europe. In these series, we had the Fan Experience, VIP Experience and Behind the Scenes Experience and experienced them both on social media and at VR fairs and events.
fan experience project was all about a complete matchday experience through the eyes of a fan. VIP Experience was targeting about VIP parts of the arena and used for VIP fans activities. Behind the Scenes was also targeting the algiris fans who can not able to see whoever they are, like locker room or training room!
with these contents, Žalgiris Kaunas communicated and experienced the club and Žalgirio Arena to different countries, different target auidences with vertically prepared contents. Thus, without going to Kaunas, the champion team and basketball hall were experienced 360 degrees from where they were. The team introduced Žalgirio Arena, which is home and has an activity calendar almost every day, such as concerts, ice hockey, drifting, fairs, and implemented marketing activities in an interactive way in order to increase its combined sales, Žalgiris Kaunas and Žalgirio Arena experienced the top tribune, as well as the special areas of interest, such as the locker room, training hall, where nobody but the players and the team were allowed to enter.
results? with our videos, Žalgiris Kaunas and Žalgirio Arena reached a total of 4,831,633 people, both at fairs and events, and on YouTube, Facebook social media platforms and the Website. While the number of individual fans who bought combined from different markets increased by 43%, the annual occupancy of VIP Loca reached 96% from 68%. Of course, the innovative image acquired in the eyes of the fans brought extra reputation.
TopShop – Catwalk Experience VR
Four lucky fans - who won a seat on the virtual front row by sharing their London Fashion Week style through Instagram and Twitter - sat in the window of our Oxford Circus store and donned bespoke virtual reality headsets and headphone that played the show live from the showspace at Tate Modern. The fashionable winners were not only able to see the models walk directly past them but also look up to the Tate Modern ceiling, to the celebrities sat virtually next to them and kept updated with a moving Twitter feed.
This is a great use of the technology. It is well executed and one of the very first of these types of experiences for the Oculus.
A bit older this one, but still worthy. Fashion retailer TopShop offered members of the public a unique front-row view of their exclusive fashion runway show during London Fashion Week using a 360 panoramic video stream. Lucky competition winners got to experience this in a special pop-up space in TopShop’s flagship London store, providing great visibility. Additionally, as a bonus, the user could find behind the scene footage from within the experience.
Boursin – Sensorium VR
The Boursin® Sensorium virtual reality experience takes you on a magical ride through a food lovers fridge, packed with the fresh ingredients included in Boursin® original recipes. Immerse yourself in these ingredients as you soar through herb forests, skip over cranberries, and get up close to the bursting peppercorns. It’s quite extravagant for a cheese company and we like it because it sets the bar high. Their installation also includes wind jets so you can feel truly immersed in this adventure.
The soft cheese supplier Boursin created a virtual reality experience that takes you on a journey through a fridge full of delightful treats. Boursin exhibited this VR marketing experience in various malls and events around the United Kingdom.
Oreo – The World of a Flavoured Cookie 360°
Explore an 360° interactive world inspired by rich, cocoa treats and discover how our latest flavor is created. Enjoy Filled Cupcake Flavored Oreo cookies!
Oreo is definitely ahead of the marketing game, capturing audience’s attention with the fun graphics in this experience. This video marks Oreo’s first foray into VR and it probably wont be the last!
Explore a 360° interactive world filled with rich, cocoa treats by Oreo. This is a fun VR marketing campaign created by digital agency 360i. It takes curious confectioners on a whimsical journey through a ‘wonder vault’. After being transported through a life size Oreo cookie portal, you move into a magical land filled with milk rivers and the brands latest creation, Filled Cupcake flavoured Oreos.
Emotional experiences: The impactful medium has the potential to make people think, feel and even change their behavior. Because of this, the medium has been used to treat conditions including autism, PTSD and depression.
Story-Living, not just Story-Telling: Presence allows you to live a story rather than being a passive observer. There’s no fourth wall. As content creators we don’t have to use cinematography or music and editing to trick you into believing you’re there, you are there. There is an inherent power in putting users at the center of the action. Letting them experience what’s happening on their own terms leads to more engagement, even empathy.
Flexibility. With different formats for different objectives, budgets, and deadlines, virtual reality really does offer something for everyone. At one end of the scale, there’s 360 video which can be viewed on YouTube, Facebook and in a head-mounted display (HMD). The other end of the scale is fully interactive content, created in a game-engine and enjoyed via high end, PC powered HMDs like an Oculus Rift or HTC Vive.
VR is transportative: In terms of an experience that can transport someone in a completely unique new way, there is nothing like it. Virtual reality makes otherwise prohibitive experiences accessible. With VR, I can travel to far-flung places, go back in time, or into the future. On a more practical level, I can offer a ‘try before you buy’ experience for a product that hasn’t launched. VR gives brands the opportunity to make dreams come true, our imaginations are the only limitation.
100% of a user’s attention:The headset needed for VR means you are fully committed to the immersive content. There is no distraction. In a fast-paced world filled with digital noise, this is difficult to achieve.
High sensory impact. Immersive virtual reality tricks the brain into thinking the body is actually in the virtual environment. This is called ‘presence’ and is the true magic of VR. In addition to appealing to our sense of sight and hearing, our sense of movement, balance and body awareness is also affected. All these sensory clues heighten the emotional link with the experience, thereby heightening our memory of it. VR is so powerful it's even been used to help paraplegics walk again.
Virtual Reality, in short, VR is Experience Marketing in a nutshell. virtual reality agency nsocial, or vr agency (virtual reality agency) nsocial, experience the brands' products or services to its customers or potential customers.
2012 born Nsocial, is a global enriched experimental VR Agency Nsocial who is operating in Lithuania, Czech Republic, Turkey, Uzbekistan, Qatar, Saudi Arabia, Turkish Republic of Northern Cyprus. As Virtual Reality company Nsocial and 360 degree video agency, we develop vr softwares and create vr contents as 360 degree contents in sectors such as Construction and Real Estate, Tourism, Sports, Municipalities and Official Institutions, Factory, Production, Education, Marketing, Retail, Logistics, Energy.
For example, DreamCity Development, the largest construction and real estate company of the country operating in Uzbekistan, combines 360 degree 3D Modeling, 360 degree 3D Animation, VR Gamification, Virtual Reality Gamification, 360 degree video shooting content production and software technologies in its uncompleted project. By using Virtual Reality (VR) technology in sales operations, it can experience and sell the real estate they want to buy to their investors / potential investors in fairs, sales offices, foreign marketing activities, websites, social media marketing, digital marketing activities.
Technically, the term virtual reality is a Customer Experience supported by 360-degree video capture and 3D modeling. We ask "What is Virtual Reality?" We answer the question "technology that feels as if".
Virtual reality agency; experience agency. Brands or institutions transfer the experiences they want to provide to the agency. Virtual Reality Agency, by adopting the principle of “storytelling”, namely “storytelling”, prepares creative content and user-friendly VR software by using Virtual Reality Software together with 360 degree video shooting, virtual tour or 360 degree modeling and 3D animation techniques. If there is an even more interactive demand for experience, the experience can be increased to the top with “Gamification” software.
The difference of the Virtual Reality company emerges with traceable and creative content. In other words, the post production stage after 360 degree video production should be handled as important and meticulously as at least 360 degree video shooting. Here, elements such as informative infographic and audio narration, which will be added specifically for the project or brand, further improve both perception and experience.
If the Virtual Reality Agency, VR Agency, provides an unforgettable experience for brands and consumers, the brand; The project that he wants to communicate with is engraved with the metamorphosis marketing method to keep in mind the customers and potential customers. This causes the consumer to create positive perceptions such as reassuring, innovative, creative and technological.
Today, brands; Working with the Virtual Reality Agency, it delivers its products / services to its customers or potential customers with a 360 degree VR experience. Brands naturally prefer agencies that offer different experiences in VR Agency selection.
ladies. gents. thanx for reading our vr story and how we do it all with all inhouse crew. if you have any vr projects or 360 video production projects, drop us an e-mail.