augmented reality in e-commerce

Benefits of Augmented Reality in e-commerce

AR can increase sales! AR can propose various features that may buff e-commerce. in other words to understand that augmented reality technology is fully suitable for e-commerce.

AR technologies like haptic headsets allow customers to try virtual models, and those technologies are becoming affordable as time goes. There are reasons to believe that such kinds of things would become no more special than home or smartphone, and going shopping online would become more natural and comfortable. this is for provide tactile feelings.

AR allows product customization and modification. Before purchasing anything they choose all available color selections and modifications of the product. 77% of customers prefer to use AR capabilities to preview product variations such as color or style differences. Most of the customers look for the widest assortment to make a choice between packs of goods.

AR helps to stay in the page and increase the time spent on the page. This means decreasing the bounce rate. The average time that new visitors spend on a site is 2 minutes 31 seconds while returning visitors mostly double time longer – 5 minutes 31 seconds. UK scientific research says that consumers are more likely to spend time while interacting, playing or trying out AR model of a product. And that time rises more than 5 times.

AR suports you to sale on globally. Here is a big chance to provide people with visualization of product samples outside the real store.

AR minimizes product returs. 45% of customers said AR features save their time to make a decision. AR provides customers with the ability to observe 3D model of products in online shops, as well as customize it. A wider choice, as well as more options, give customers abilities to make wiser decisions and improve the purchasing rate.

google search results ar

Now you can use AR to place 3D digital objects right in your own space directly from Search or from websites on Chrome. Google has been offering augmented reality tools for a couple of years now. It unveiled its Android ARCore platform in 2017. You can either examine as an ordinary 3D object on your screen or overlay on a camera feed, letting you “see” the object in the real world. If you’re looking at shopping results, you can preview a piece of clothing with your existing wardrobe.

3D and AR in Google Search is available in all languages and countries where Google Search is available. 3D and Augmented Reality (AR) results help people view your 3D content directly from Google Search results. If people tap the View in 3D chip, it takes them into an immersive experience where they can interact with your 3D asset or even place it in their space with AR. From this viewer experience, they can either tap a chip to continue to your website or exit to the Google Search results page.


One of the best webAR implementations is here. WebAR refers to augmented reality experiences that are accessed through a web browser rather than an app. Appless! No app needed! No app downloaded! This means all you need is your smartphone or tablet and an internet connection, without having to download an app directly onto your phone. WebAR is exactly like augmented reality as you know it. Except it can be accessed directly from a mobile browser. No app, no downloads. Just a single click away. Please, open your smart phone's camera and scan the QR code below. This will bring you to an enriched and immersive experience. Augmented reality has existed for a while now. However for the first time, it is now possible to utilize AR in browsers. We have developed features, which on a website indicates that it is possible to experience a product as a 3D model in AR, and with the click of a button in a browser on a mobile phone or tablet, the model can be placed in the real environment in front of the phone camera. New smartphone technology is allowing us to activate and deliver augmented realty experiences directly through website. WebAR offers a limited selection of the main features possible using app AR, including simple animations, video and a certain degree of interactivity. WebAR can also support image target detection to trigger experiences. What's more, WebAR can run to a certain extent on most browsers – so you don't necessarily have to have a certain specification of device in order to support AR, again increasing the reach of a particular experience.

webAr best case.jpg

Augmented Reality is creating an experimental shopping experience.

Augmented reality in eCommerce is coming with huge steps. e-commerce giants like Amazon, eBay, and Alibaba, have a pack of new players plan to start selling goods that new way. For example, Alibaba also announced that they are working on creating the Virtual and Augmented Reality services for e-commerce. All of that makes AR slowly capturing the interest of consumers and takes over mobile devices by creating a connection between the real and digital world. 54% of customers prefer visiting stores because they can’t fully visualize products in online stores. Augmented reality is now changing the world within the integration of e-commerce. 22% would be less likely to visit traditional retail stores if AR would be available in online stores. 35% says that they would likely go shopping online more if there would be a possibility to virtually try stuff before buying it. 63% of customers are sure that augmented reality may buff their shopping experience. Meantime e-commerce companies may take their own role in all of this and rise up on a tide of new techs, like Amazon using internet overgrown Walmart 20 years ago. Soon will revolt way we shop in the web. The growth of consumers’ demands an evolution of mobile devices and market capabilities lead to strong trends that make AR one of the major tools and platforms in the tech world.

augmented reality effect on customer behaviors and purchasing decisions

Recently there has been an experiment conducted by Hidden Creative (UK) where products were demonstrated in two different ways. 200 parents had to judge what type of display was more persuasive: a traditional advert for a child’s toy or its image as an interactive augmented reality experience. Research conclusion clearly shows that AR marketing campaigns strongly overwhelm traditional marketing. With usual ads, 45% of parents wanted to purchase a toy, while 74% of AR users. After looking at traditional 2D printed display adverts most of the parents were ready to pay £5.99 for the toy. In the other hand parents that use AR apps say that preferably the cost is £7.99.

how augmented reality boost sales?

Incredible storytelling. Augmented reality in real estate! People like to become part of events with some stories or news. Augmented reality adds experience marketing with magic! AR helps to change any aspect into a multimedia platform and get anybody interested in. You’ll be crazy about that!

Try and experience the products. For exampleAR in furniture! With the help of AR service all products that are going to be purchased are deprived of doubts of the customers as far as a 3D visualization is used for AND test.

WoW Effect. Wonder your customers or potential customers! AR experiences are so charming and interesting, that you can’t help diving into everything so wonderful and unusual and get it real. A product that makes you feel happy, is a product worth to be bought!

Make them feel the ownership of your product! When consumers engage to interact with a digital model of the product they feel closer relations with it, that to 2D printed image. Afterward, they start to feel some ‘property’ to the item.

do you have an augmented reality project for your brand or e-commerce site? you can reach AR Agency Nsocial!