augmented reality for architecture

augmented reality technologies for architecture and construction

Advances in augmented reality hardware and software have led to the emergence of applications in the field of architecture. It is anticipated that with the advances in augmented reality technology, advanced levels can be achieved in architectural visualization and design processes. Its architectural space needs many locations, locations and three-dimensional visualization information. With the support of geometric and architectural information, a building planned to be built can be reflected in 3D / 3D through augmented reality in what it is intended to be built. It is also possible to use the augmented reality in the field of interior architecture in 3D with the same geometric and architectural technique. In order to use the digital information obtained from augmented reality efficiently, visualization platforms that feel closest to reality should be preferred. This is possible by researching existing applications and platforms.

Augmented Reality for Architects and Construction Engineers

Trying to explain a new design to a customer can be difficult. Many architects have moved from creating 2D plans to creating 3D models of their designs. This works in perfect harmony with augmented reality because these models can be used to their full potential. Others may argue that viewing a model on a computer screen has the same effect as viewing it in augmented reality. The greatest benefit of using augmented reality is that it gives the person a sense of scale that is not possible on a computer monitor. When using AR, the customer can stay on the full scale inside the building. They can look up and see how high the ceiling is. They can look left and right and feel how big a room is. For architects trying to show a sense of flow from a building, AR is the perfect technology to do this. Then the architect can add furniture to the model to add a greater sense of scale. The customer can physically walk around the furniture and get a sense of how big the space is. This is the ultimate customer experience at a small cost. You have never been able to give a client a stroll through his site, building, before it was built.

Landscape architecture

The same idea applies to landscape architects who try to explain their designs to a customer. Landscape architects can now create a 3D model of the proposed design and then hover over the customer. They can understand how plants shade areas, how each part of the garden flows to the next, how a pool or barbecue fits in one area, without any physical work on the site. In both of these use cases, AR is used to enable the customer to understand the architect's solution in a way never before possible. Using this technology, the customer can make educated comments and requests based on truly understanding the design. AR breaks down the technical communication barrier between the architect, who reads 2D plans every day and the customer who sees them once a year.

Architectural Marketing

One of the aspects I don't want to introduce about AR is that it is "cool". Many people see AR as a cool trick with no real commercial value. However, using AR is still an amazing experience. We know from your personal experience when you have your customers take a walk in their house in AR, they are stunned. They can't believe they live because it's really magical technology. This experience is so effective on these people that they are more likely to talk to their friends than to view a traditional 3D model or a series of 2D plans. As we all know, it can spread very fast from mouth to mouth via social media and is one of the most valuable marketing channels for a business.

Experimental Marketing

Using the AR experience allows the customer to be more involved in the design process. Compare the traditional method of sitting for a client meeting and speaking over 2D plans, taking the client to their site and taking a physical step to them. This translates this process from a one-dimensional conversation into a discussion between two knowledgeable people, resulting in the client's greater involvement and investment in the project. The same principle applies to community consultations. It has been proven that using VR technology can influence community views on large projects, allowing people to truly understand only one project. I consider it in more detail in my previous article and it will be the same for AR. Break the technical barrier between architectural professionals and the rest of the world, and people will love you for it. As technical professionals, architects sell designs. To better sell these designs, AR can allow anyone to understand a design, regardless of its history. There are many applications regarding the use of augmented reality in architecture. The highlights of these are as follows;

Fibrasa Connection Project: The connection project designed by Königsberger Vannucchi Architects, Rossi Fibrasa, Espírito Santo in Vitória has been awarded the biggest marker title in the world by Guinness World Records. The augmented reality launch of the building, created with virtual reality elements and integrated technology, has been used in an innovative way. Thanks to the Fibrasa Connection project, customers and potential buyers had the opportunity to see the building before it was built.

If you wish, you can experience our augmented reality applications developed as Augmented Reality company Nsocial.